Who we are

Hi, I’m Coach KJ — NASM-certified online coach, 2× Natural Pro Bikini Champion, and founder of Shaped by KJ.

I help busy women and men, from gym beginners to corporate leaders, reclaim their strength, confidence, and control — in the gym, the boardroom, and every part of life. Over the past few years I’ve coached 100+ people through training, nutrition, and lifestyle habits — one-on-one, in groups, and through on-demand programming.

For 17+ years I’ve built a career in corporate. I know the packed calendar, the back-to-back meetings, the pressure to perform when you’re running on empty. I understand how hard it is to put yourself first, because I’ve lived it. I still do.

Fitness found me in the middle of all that, and it changed everything. What started as a way to take care of myself turned into a passion — I fell in love with lifting, challenged myself to compete, and became a 2× Natural Pro Bikini Champion, placing 3rd at the 2023 WNBF World Championships. But the bigger shift wasn’t the stage. It was seeing how much strength, good nutrition, and steady habits changed my whole life, not just my body. I wanted that for other people too.

So I built Shaped by KJ, because real transformation isn’t just physical — it’s intentional. Training with purpose. Eating with awareness. Building habits that align with the person you’re becoming. Moving through life proactively instead of reactively.

That’s also why I added functional lab testing to what I offer. Strength is built on the outside; understanding what’s happening underneath is its own kind of work, and everyone deserves access to it.

These days you’ll find me in Arizona with my sweet dog, Angel, right by my side — hands down my biggest blessing yet. Grace and grit with God at the center is how I do all of this. And yes — I still believe pizza and pasta have a place in a strong, balanced life.

This was never just fitness. It’s confidence, control, and personal power — built with consistency, and meant to feel good.

If you’re ready, let’s build the person you’re becoming. Intentionally.

Coach KJ, NASM-certified online coach and founder of Shaped by KJ

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